As the "Bicycle Retailer" portal reports, the Bernese Stromer manufacturer myStromer AG is cooperating with Legacy E-Rides - a division of JH Global Services, a manufacturer and distributor of electrically powered vehicles active in the US market. JH Global Services has so far specialized in four-wheeled passenger transporters such as golf carts.

Real e-bike expertise at the American partner
JH Global Services has real e-bike expertise with its employee Brent Meyers, Head of Sales for the Legacy E-Ride e-bike segment. Meyers was previously Head of Sales at e-bike manufacturer Ultra Motor, known for the A2B model. According to Meyers, a dealer network for the Stromer is being set up in the USA and there are already 30 stores offering the Stromer. The aim is to have around 50 to 60 sales outlets by the end of 2011.

In line with the motto "Go big or go home", Meyers believes that the Stromer is just right for US consumers. The 500-watt motor delivers high torque and powerful acceleration, which is well received by e-bike customers. According to Meyer, however, the most important thing for his customers is that the Stromer does not look like an e-bike.

Expansion strategy for Europe and the USA
The Stromer e-bike is manufactured by myStromer AG, whose CEO is Thömu Binggeli. Stromer Product Manager Dominic Isenschmid is quoted on the cooperation as follows: "We are very proud to have found the right partner in the USA to make the Stromer known worldwide in parallel with our expansion strategy in Europe."

www.stromer.ch