The mountain is calling, Swiss Cycling Guide is responding. More and more people feel the need to be active in the Alps in their free time. As a result, tourist destinations are striving to create offers tailored to these needs - especially in the area of mountain biking, as completely new target groups have emerged since the electrification of bikes. Technical instruction and guided tours are very popular, and these are the core areas of Swiss Cycling Guide.

Swiss Cycling Guide has established itself as a leading training and competence center for professional providers. The professional recognition obtained in 2018 was highly relevant in this regard. Since then, Swiss Cycling Guides have been able to train as mountain bike instructors with a federal certificate. The attractiveness of the training is increasingly leading to collaborations; so far, specific courses for snow sports instructors, SAC MTB tour guides and mountain guides have been created.

In response to the growing demand from mountain professions and associations, Swiss Cycling Guide is taking a new path. Instead of further diversification, it is concentrating; from 2025, standardized training will be offered for mountain professions and associations. Corresponding agreements have been signed with Swiss Snowsports, the Swiss Mountain Guide Association (SBV) and the Swiss Alpine Club SAG. Training already completed in the respective core sport will be taken into account and participants will be trained at their own level.

"The new training will make a significant contribution to setting up the organizations in the tourist destinations so that they can guarantee year-round operations," says Myriam Hofstetter, Head of Training at Swiss Cycling Guide.

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