The Felix agency, Swiss distributor for Rotwild, was the first and only supplier in the Swiss bike industry to react immediately by adjusting its sales prices downwards. Other providers from the Swiss bikes and parts supplier scene point out that the currency processes are subject to strong dynamics and therefore it is not possible to react immediately.

Chris Sports, distributor of brands such as Rocky Mountain, Evoc and Race Face, told specialist retailers: "We will keep an eye on developments and monitor exchange rate volatility very closely, particularly with regard to the Swiss franc against the euro and the US dollar. We will implement any necessary corrective measures after the European Central Bank (ECB) conference. The forthcoming decisions will influence exchange rates. As these processes are currently subject to considerable momentum, we consider short-term measures to be hasty and inappropriate. We will announce these in a second step at the beginning of February." Chris Sports also points out that the low euro/US dollar exchange rate is likely to lead to price increases for end consumers in Europe.Cannondale Switzerland is also currently discussing how to deal with the new situation. Specialist retailers are asked to understand that invoicing cannot be adjusted within a few days. It is pointed out that specialist retailers are free to "avoid deliveries that are not currently required or desired, which are planned for the next two to three weeks, by proactively postponing them".

At Arthur Rüegg Fahrrad Zubehör AG, tire supplier for Swiss bike dealers with brands such as Continental, Maxxis and Michelin, they are also dealing intensively with the situation, but ask for patience: "The SNB's decision of 15.1.2015 came as a great surprise to us. Discussions are currently underway both internally and externally as to how we will react to the changed framework conditions. We hope to be able to provide you with information this week so that we can continue to do business together successfully."