Last weekend, Lenzerheide celebrated a milestone birthday: For the 20th time, Switzerland’s largest bike test event took place at the Rothornbahn valley station. And the community joined in the celebration—right on the trails. Over the course of the three-day event, the total number of registered rides climbed to 6,687. This meant that the anniversary edition clearly surpassed last year’s previous record (5,973 test rides in 2024).

Spread out over the long weekend, 2,385 registered testers took the opportunity to put the latest gear through its paces. In addition to the crowds at the booths, the supporting program—featuring guided tours, workshops, and a dedicated kids’ area organized by MS Sports and Woom Bikes—drew numerous onlookers and families to the Rothornbahn.

Endurance riders and an undisputed trail classic

The numbers prove that the participants didn’t come to relax: On average, each registered guest rode about 3.8 bikes per day on the trails. The most enthusiastic tester of the weekend took the cake: The record-holder rode no fewer than 23 different models on the trails over the course of the three days.

One old favorite was particularly in demand. With 156 rides, the Specialized Stumpjumper secured the title of the most-tested bike of the entire weekend.

Non-motorized beats electric

A look at the categories reveals a remarkable insight for the industry: While the overall market is heavily dominated by electric bikes, non-motorized mountain bikes remain the dominant force in Lenzerheide. A whopping 51 percent of all test rides were on classic mountain bikes. E-mountain bikes, at 44 percent, were hot on the heels of their non-electric counterparts but ultimately had to concede defeat in this trail stronghold. Gravel bikes played a minor role with a 4 percent share, while purebred road bikes remained a footnote with just one percent.

Thirty-one bike brands and 10 accessory manufacturers took advantage of the fully booked exhibition grounds to showcase their innovations. The organizers’ conclusion is correspondingly positive: “The combination of perfect weather, innovative products, and an enthusiastic biking community ensured an all-around successful anniversary edition. We are particularly pleased with the record number of test rides, which demonstrates the format’s enduring appeal,” said Kim Osinga, Head of Event Management at Lenzerheide Marketing und Support AG.