Café Che in Zurich's Seefeld district exudes a dignified ambience and you almost feel like you're in "Bella Italia". The coffee is authentically prepared with the "La Cimbali" machine and when you look at the Map for small and large appetites, you imagine yourself in the southern neighboring country.

This concept with a generous dash of Italianità may by no means be unique, but this café also serves as a showroom for chic and brand new e-bikes. This first café and e-bike store in Switzerland was conceived and realized by Christina and Christian Elsener. Christian Elsener is the third generation to run the Velo-Elsener specialist bike store in Zurich's Seefeld district, which is just a stone's throw away from the new branch. "Thanks to the further development of electric motors and fresh designs, e-bikes are no longer a niche product, but have absolutely arrived in the middle of society," says Elsener about his new branch.

www.cafe-che.ch