Business vs. festival

The world's largest bicycle trade fair has so far mainly been a B2B affair. After the preceding "Business Days", i.e. the days of the trade fair that are exclusively open to trade visitors, there are now two public days for the first time. And on the "Festival Days", the trade fair organizers are flexing their event muscles. The Eurobike organizers have set themselves the goal of becoming the most important European bike trade fair for end consumers.

The motto: test, experience, celebrate

When the world's largest bicycle trade fair opens its doors to everyone in Friedrichshafen this year, it goes without saying that everything revolves around bikes. During the "Festival Days" on Saturday 3 and Sunday 4 September, 3,000 test bikes - all 2017 prototypes - with over 10 kilometers of test tracks and 1,000 exhibitors in eleven halls with all the new products for the upcoming bike season await the public at Eurobike.

A total of more than 100,000 square meters of experience awaits bike enthusiasts, and the Performance Area is also the place to experience sport at its finest. For example, YouTube star Danny MacAskill will be demonstrating his skills. Or you can polish up your riding technique at the Pump Track Workshop or learn how to repair a flat tire.

The area is divided into "areas"

The Eurobike organizers are not stopping at the aforementioned performance area: the entire trade fair is divided into a total of eleven "areas": from the women's section to the test area to the restaurants, everything is given a new German name and divided into thematic units.

The Music Area is the place to let it rip

It is not a matter of course that a bicycle trade fair has a music area, with stars who are sure to get the audience with a taste for commercial music in a good mood. On Eurobike Saturday, Alvaro Soler will take to the stage in the early evening. He had an international summer hit in 2015 with "El mismo sol" and now Alvaro Soler is preparing to repeat this in 2016 with "Sofia". This song has already been viewed over 117 million times on YouTube. The song is currently shooting up the charts all over Europe.

Kelvin Jones

Singer-songwriter Kelvin Jones will also be on stage on Eurobike Saturday. His song "Call You Home" will ring in your ears for a long time after hearing it for the first time. The song was posted on the internet portal reddit.com at the beginning of 2014. What followed: Within 24 hours, it had been clicked on over a million times.

Madcon

Madcon is another international commercial high-flyer performing in the Music Area. The hit rocket from Scandinavia shoots off one success after another: "Don't worry", "Glow", "Freaky Like Me" or "Keep Me Cool" are hits that are played up and down the charts worldwide.

The best thing for all bike fans making the pilgrimage to Friedrichshafen on Saturday, September 3 and Sunday, September 4: no additional admission is required for all areas of the Eurobke. The normal ticket for the Eurobike Festival Days, which costs 12 euros in advance online sales, is sufficient.

www.eurobike-show.de
www.eurobike-festivaldays.de