The super shirts from the former bike pro
From athlete to entrepreneur
Stephan Noser was regarded as Liechtenstein's most promising cross-country talent and, alongside Nino Schurter, was one of the best Swiss mountain bikers at junior level. In 2004, he competed in the Downhill World Championships for Liechtenstein and then focused on his training and further education. After his sporting career, he worked in sales for Cannondale and Stöckli. He was therefore very familiar with functional clothing and knew its importance in sport. The brilliant idea for functional everyday and business clothing came to Noser during a training course at his employer at the time.
Amazed by the possibilities in the textile sector, the 35-year-old was convinced that he could also use the technology of sports textiles in everyday life. Because whether you're in a poorly ventilated office in summer, commuting or whatever, being sweaty in your everyday clothes is not pleasant.Noser turned his back on the bike industry and founded Noser Fashion in 2017, turning his vision of functional everyday clothing that doesn't get dirty, crease or stink into reality. And despite the reorientation, the connection to mountain biking has remained. "With everything we make, we make sure that it is suitable for cycling. So the shirts and shirts are also perfect for people who commute to work by bike. And the shirts are even suitable as bike shirts," says Stephan Noser.
Shirts that don't get dirty
Noser Fashion currently offers shirts, polo shirts and T-shirts for men and women. The items have several features in common: they are all breathable and, most importantly, water and dirt simply roll off the outside. The classic coffee accident before a meeting should therefore have no consequences, and spilt red wine should not leave any stains on Noser's shirts.
The list of positive properties of the products goes on and on, and they dispel many prejudices against synthetic textiles. Unpleasant odors should not arise in the first place, but the high level of comfort should remain.Sustainably produced
On the one hand, Stephan Noser focuses on the highest quality in production, while at the same time wanting to produce as sustainably as possible. The high-tech textiles come from Switzerland, and the textile technology is also developed and tested in Switzerland. Furthermore, the garments are produced in Europe in accordance with STeP by OEKO-TEX® and not in Asia, as is usually the case. This keeps transport routes short.
However, Noser is not only working sustainably in the value chain. The possibilities are also exhausted in terms of ecology. For example, not only organic cotton is used for some shirts, but also Seaqual™ yarn. The latter is made from plastic fished from the Mediterranean Sea. One kilogram of this yarn is equivalent to around four kilograms of plastic waste. In addition, Noser textiles are 100 percent bluesign® approved and certified to Oekotex Standard 100.
Note: This content has been automatically translated from German. Please report any incorrect translations.