The Swiss Bike Cup enters its 30th year with new partners | Ride MTB

The Swiss Bike Cup enters its 30th year with new partners

The CIC ON Swiss Bike Cup will start the anniversary season in April 2023 well equipped and with a top-class race in Gränichen. Numerous innovations, upgrades and new partners are set to further advance the sport of mountain biking in Switzerland.

In its 30th year, the CIC ON Swiss Bike Cup comprises seven race weekends with venues in all language regions of Switzerland and offers ideal development opportunities for the entire national young talent. The classics in Gränichen and Basel have once again been awarded hors-category status by the UCI.

The Swiss Short Track and Cross-Country Championships will once again take place as part of the Swiss Bike Cup, but will be given a sporting upgrade and become more attractive thanks to a premiere: both national title fights will be held in Crans Montana (VS) over just one weekend at the beginning of June. Athletes are already looking forward to the course in the Valais Alps, where the Cross-Country World Championships will be held in 2025. "The first sections of the World Championships course can be ridden as early as 2023," reveals Bruno Huggler, Director of Crans-Montana Tourism and Congress.

Three new partners

Three new partners demonstrate the attractiveness of the Swiss Bike Cup: in addition to the new title sponsor, Bank CIC (Schweiz) AG with its hybrid banking offer CIC ON, the Swiss cycling clothing brand Cuore of Switzerland and the bicycle manufacturer Specialized have been acquired as partners.

Specialized, with its origins in Morgan Hill, California, and its steadily growing development site in Cham (ZG), Switzerland, wants to use this partnership to underpin the "born-in-race DNA" that has always characterized the brand. In addition, it is important to the premium brand to make a contribution to the promotion of young talent and support young talents through this commitment.

Specialized with XC Junior Team

This is why Specialized is investing in the future with an XC Junior Team in the coming season. Together with title sponsor CIC ON and event organizer Human Sports Management AG, Specialized is pursuing the same goals under the hashtag #championsOfTomorrow: to promote high-performing young talent and strengthen the foundations of mountain biking in Switzerland.

It is also particularly pleasing that existing partnerships will be continued: The software provider Proffix, which was title sponsor for six years, will remain loyal to the series as Official Partner. Garmin, the real estate agency NeHo and the suppliers Sponser Sports Food and ProTent will also continue to support the Swiss Bike Cup.

Seven race weekends throughout Switzerland

March 18/19, 2023 in Gränichen (AG), UCI HC and Junior Series. The classic attracts top international athletes and spectators alike with a spectacular route

April 15 / 16, 2023 in Schaan (FL), UCI C1. The race in Schaan is an important test of form in the Principality of Liechtenstein ahead of the first World Cup races.

May 18 - 21. 2023 in Lugano (TI), UCI C1 XCO and UCI C3 XCC. Two rounds of the CIC ON Swiss Bike Cup will take place as part of the Lugano Bike Emotions. A cross-country race on a newly created course in Trevano and a short-track race on a familiar course through the center of Lugano with start/finish directly on Lake Lugano.

June 2 - 4, 2023 in Crans Montana (VS), National Championships XCC & XCO. Crans-Montana not only celebrates its cross-country premiere with the extended race weekend, the Swiss champions will also be determined in the license categories.June 24 / 25, 2023 in Savognin (GR), UCI C2. Probably the most beautiful stage of the Swiss Bike Cup with a picture-book panorama in Val Surses.

August 19 / 20, 2023 in Basel/Muttenz (BL), UCI HC & Junior Series. The Formula 1 circuit of bike sport as part of the Bikefestival Basel with a guaranteed top line-up.

September 23 / 24, 2023 in Gstaad (BE), UCI C1. Excitement right to the end: the big season finale takes place in the Saanenland

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Note: This content has been automatically translated from German. Please report any incorrect translations.