There are good, energy-rich ingredients in the "Jauer Power" energy bar - and at the same time a portion of support for mountain biking in Val Müstair. The bar is available for CHF 2.40 - and twenty centimes of this goes towards building or maintaining trails in the southern Alpine valley.

Business and tourism join forces

"When we heard about the Mountainbike Val Müstair project, we thought it was such a good idea that we thought about how we could support this project as Meier-Beck AG. So we sat down with Sergio Tschenett, who launched this great project with his partners, and thought about what we could do. Together, we then came up with the Jauer Power Bar," say Lucia Meier & Giancarlo Marco De Santis from the Meier-Beck bakery about the creation of the project.

"We then decided to donate 1,000 francs as a start-up sponsorship and to cover the printing costs for the label," say the managing directors of the bakery from Sta. Maria, which produces the best Bündner nut cake in Switzerland according to Kassensturz.

The Val Müstair mountain bike project

According to Fadri Cazin from Allegra Tourism, the aim of the project and the Mountainbike Val Müstair association is to further develop the mountain bike tourism offer and thus significantly increase overnight stays in the southern Alpine valley. "More than a year ago, five bikers from Val Müstair launched Mountainbike Val Müstair and have since held talks with all stakeholders. It is particularly worth mentioning that the initiative has been supported ideally and financially by the municipality since the beginning. The Val Müstair mountain bike master plan is currently being developed and will be implemented from 2017," says Cazin about the project, in which the energy bar is just one component of a larger catalog of measures.

And the powerful name

"One more thing about the name Jauer Power: the inhabitants of Val Müstair are called Jauers because the word jau is used for me. But we also call the energy that the local population invests in the Mountainbike Val Müstair project Jauer Power. So far, more than 700 hours of hard work have been put into the project, a large part of which has been spent repairing existing trails," says Cazin on the naming of the power bar.

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