No one was waiting for him here, and there are already enough bike stores in this area, as bike shop owners in the city of Zurich told the Blick newspaper in advance. Binggeli's dry comment on this: "No one has ever actually been happy when we have entered a market". But his success proves him right.

Binggeli's focus in the city of Zurich is (for now) on the "Stromer" electric bike. The greater urban area of Zurich is too important and too large not to be covered by the "Stromer". The interior design of the store on Badenerstrasse is correspondingly trendy. There is not much left of the farmhouse feeling from Oberried; instead, the store looks like a trendy fashion boutique. Electric bikes need their own sales worlds, and Binggeli is implementing this very consistently with his Stromer store in Zurich.

On Wednesday evening, the Stromer store was unofficially opened with a host of celebrities. In addition to the newly crowned Miss Switzerland Kerstin Cook, Alexander Tschäppät (Mayor of Bern), Tanja Frieden (Olympic boardercross champion) and Ueli Kestenholz (adrenaline professional) were also present. The Stromer store in Zurich will be officially open from October 1.Stromer Store Zurich
Badenerstrasse 134, 8004 Zurich
Tel. 043 317 95 56

www.stromer.ch