Thömus goes USA and launches its fastest e-bike at the same time
The Swissrider with its modern design and light 11.5 kilos is the bike for everyday use. It is based on the ultra-light carbon frame and maxon drive technology, which has also proven itself in NASA's Mars rover. In the summer, Thömus launched the Lightrider E Ultimate, the first e-mountainbike with the Swiss drive specialists maxon.
For Thomas Binggeli, CEO and test rider at Thömus, the new development is a milestone: "The Swissrider is an e-bike for life. Light enough that it can be carried up the stairs and hung up on the train without effort, yet with enough power to get around with ease." Only a discreetly integrated control element on the top tube suggests that there is more power in the bike.
The Swissrider is now available in the colors dark red, sand and black from CHF 4,500 and is designed as a bike for all situations - with mudguard, luggage rack, the light integrated in the frame and the fast road tires. The Swissrider is also available with wider gravel tires, with straight handlebars or with racing handlebars. As with every Thömus bike, components and equipment are freely selectable and configurable.
Thömus goes USA
Thömus also developed the Swissrider at its headquarters in Oberried, where Binggeli started his bike production on his parents' farm. However, he presented it on the occasion of the opening of his new location in Santa Monica, California.
"Cyclomobility has huge potential in the USA, and Swiss precision is in demand there. I am delighted about the partnership with Bernardo Gonzalez," says Binggeli. He offers the entire Thömus range as a franchise and assembles the bikes there to suit individual requirements. Gonzalez has already successfully opened up new markets in partnerships with Nespresso and Technogym."Switzerland is a technology and design center, especially for bicycles and e-bikes," says Bernardo Gonzalez, explaining why he wanted to enter into a partnership with Thömus. "When Thömu Binggeli explained his vision to me, it was clear to me that this would be a success story in California."
Alongside Ambassador/Consul General Balz Abplanalp, former NASA CTO Thomas Zurbuchen, who is very familiar with maxon drive technology thanks to his wealth of experience from various Mars missions, was also present in Santa Monica. The CEO of the maxon Group, Eugen Elmiger, was also present at the presentation of the new Swissrider. "We are convinced that light e-bike drives have great potential in urban life. The Swissrider is based on a simple design, super-light construction and electric tailwind from maxon. A promising package for this market."
Two new locations
Thömus is also strengthening its presence in its home market. Since the beginning of the year, there have been additional locations in Lenzburg and in the Principality of Liechtenstein - currently in Triesen, from April in Schaan.
Note: This content has been automatically translated from German. Please report any incorrect translations.