Official press release from Focus:

The German racing bike manufacturer Focus has been a partner and official supplier of the neutral race stage at the Tour de Suisse for two years now. The previous collaboration has now been further expanded and extended at co-sponsor level until 2014.

The sponsorship partnership offers Focus advertising presence on the official vehicles, at the start, on the route and at the finish as well as in various reports. In return, Focus provides the equipment for the neutral race service. "From professionals for professionals" is the motto of the road bike specialist and it is precisely this guiding principle that motivates the ongoing commitment: "As a source of inspiration and a basis for new developments, there is hardly anything better than being close to cycling itself. If equipment at the highest technological level can also be secured, then the partnership is right," emphasizes Daniel Bucher, Managing Director of Swissbike, the distributor of Focus in Switzerland.

An added value for both sides is also confirmed by Jürgen Krucker, Managing Director of IMG (Schweiz) AG and organizer of the Tour de Suisse: "The extension of the partnership underlines the common understanding of a successful cooperation. While the Tour de Suisse is a great platform as the fourth-largest cycling tour in the world, Focus secures a communicative integration with the partnership".

This year, the Tour de Suisse will open in Lugano on June 9. Nine exciting days of racing and a multi-faceted route await the riders at the 76th edition.

Source: Press release

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