Trek brings Peter Kreuder on board

Two new people have been working in strategically important positions at Trek since the beginning of the year. The most prominent new addition to the head office for the German-speaking market is former BMC Managing Director Peter Kreuder, who is responsible for the growing e-bike market. At the same time, John Glett also took up his position as head of the field sales team.

After a six-month break from work, Peter Kreuder is back in the bike industry. At Trek headquarters in Dübendorf, he is responsible for the further development of the entire electric bike segment, which Trek is entering this season with the Villiger (Switzerland) and Diamant (Germany) brands. As "Business Developer E-Bike" - the official title of his newly created position - he forms an interface between technology, sales and marketing for the promising new vehicle category. Kreuder has already gained experience with electronics on bicycles: Before joining BMC, he was in charge of the electronic drive concept "Nexave DI2" with automatic shifting and suspension at Shimano Europe.

From stockist to the interface with retailers
The new field sales manager for Germany, Austria and Switzerland also has a lot of industry experience. According to Trek, John Glett, who most recently worked as Managing Director at bike and outdoor retailer Outlet Superdiscount AG in Ipsach, will take on this "important liaison function between retailers and the company". His position had been vacant since the end of August, when the previous field sales manager Michel Wagner left Trek after many years and moved to sports insurer Elvia.