"For Trek, it remains the same: no Eurobike!" is the clear message from Anatol Sostmann from Trek. The alternative to the industry get-together at Lake Constance is called "Trek World" by the US manufacturer, where dealers are trained, bikes are available for testing and a preview of the new model year with all bike models is provided.

An event for German-speaking dealers
After two years of "Trek World", which was designed for all European dealers, this year's event is being organized specifically for dealers from Germany, Austria and Switzerland. The event will take place from July 21 to July 29, 2013 in Ulm, after Mayrhofen in 2011 and Frankfurt in 2012. The manufacturer is offering retail partners camps lasting 2-3 days to examine and test the 2014 products.

Step towards partners
"With the decision to organize a Trek World exclusively for our target markets, we are taking a step towards our partners and creating more space to cater to their individual needs," says Harald Schmiedel, Managing Director of Trek Fahrrad GmbH. "The goal is to give more retailers access to Trek World 2014, spend more time with each one individually and have a positive impact on the development of the mutual business relationship."

trekbikes.com