Trek is working on the perfect specialist store

Since 2008, Trek Bicycle Corporation has had a model specialist store at its headquarters, where employees of the US bike manufacturer test new formulas for sales concepts as if in a laboratory. Under these conditions, Trek not only develops possible appearances for the concept stores, but also tests other sales concepts in the "Retail Design Lab".

"At Trek, we know that our success lies in the success of our retailers," said Jeramie Selders, Director of Retail Design and Environmental Design at Trek. "We support our retailers in improving the interior design and atmosphere in the store, because these points are very important to maintain success," Selders continues. Trek has now expanded its "Retail Design Lab" to 170 square meters at the company headquarters in Waterloo, Wisconsin. Product packaging, concepts for visual merchandising and environmentally friendly materials in shopfitting are tested and displayed there.

Trek also wants to develop a specialist store formula with which the manufacturer can use its brand identity at the point of sale so that it reaches cyclists in numerous countries and languages.

www.trekbikes.com