Trek launches its Gravity Girl team

Gone are the days when bike manufacturers equated "women's specific" with low cost and flowery paintwork. Bike manufacturer Trek is picking up on the trend of providing female bikers with high-quality material and good riding technique. For this reason, Trek has recently launched its "Gravity Girls" and wants to use them to tap into the emerging market of female freeriders.

Official press release from Trek:

Weird, quirky, wacky: TREK has a new lady team.
New faces, new team: TREK is focusing more on female mountain bikers in 2009. With the TREK Gravity Girls, the bike giant from the USA is the first manufacturer to pay tribute to the booming freeride trend in the ladies' segment. With Steffi Marth, Janine Hürlimann, Solveig Lindgren and Katja Rupf, TREK has engaged four downhillers and 4Crossers who are well-known in the scene. In addition to the race course, they will also be active as experienced coaches at Lady Camps such as the TREK Women's Bike Festivals in Lenzerheide/Switzerland and Saalbach/Austria in 2009.

With women - for women
Freeriding is booming in the bike scene. And more and more women are getting into mountain biking. With the Women's Bike Festivals in Lenzerheide and on Lake Tegernsee, TREK has already been able to attract many cycling enthusiasts to the sport: Thanks to professional riding technique courses, single trail tours and technique workshops, over 200 women a year have steadily improved their skills at the three- to four-day camps. TREK is now going one step further: the Gravity Camps are designed to appeal to downhill-loving female bikers who have already gained experience with suspension travel beyond 140 mm. And without any men. Because: "Women undoubtedly learn faster and easier among themselves - and are guaranteed to have more," says TREK athlete Janine Hürlimann from her own experience.

Gravity, adrenaline, feelings of happiness
The Gravity Girls want to make the fascination of freeriding accessible to a broader spectrum of female bikers and show that the joy of downhill riding is not just reserved for top athletes. The Gravity Girls are not full-blooded professionals either: Steffi Marth, German 4X champion and 17th overall in the World Cup, studies architecture. Janine Hürlimann works in the finance department of a sporting goods manufacturer, is a successful mountain biker on the side and also likes to train on her racing bike. Solveig Lindgren works as a yoga teacher and also gives bike courses. Katja Rupf is a commercial employee, studies business administration and also gives bike courses. What all four have in common is the constant search for the intoxicating feeling of vibrating upper arms, tricky root trails and adventurous berms - without the stress of competition, guaranteed doping-free, addicted only to vertical speed.

Dates TREK Gravity Girls 2009:

TREK Womens Bike-Festival Lenzerheide, 9.-12.7.09
Singletrail camp for advanced riders with challenging tours, riding technique sessions and technique workshops (shock setup, suspension and much more)
Freeride-Lady-Camp Saalbach-Hinterglemm, 27.-30.8.09
Downhilling and freeriding for advanced and expert riders: experience new suspension travel dimensions between 150-200 m

www.trekgravitygirls.com