The optimized Trek website offers all the important features such as information about the bikes, blogs, videos and the dealer search via GoogleMaps. All this with the familiar intuitive user interface of the iPhone. The goal was to avoid the usual compromises of mobile browsers such as layout errors and excessive scrolling. "Trekbikes.com is visited by a higher than average number of iPhone users," said Derek Deubel, Trek Bicycle Marketing Director, "we want iPhone customers to be able to use the same design and great features of the Trek website without compromising on content or usability."