Trickstuff recycles against material waste
Matt black is timeless, unagitated and fits every bike. However, the cost of the matt finish is significantly higher and offers no technical benefit, which is why Trickstuff has so far refrained from using it. Trickstuff explains the fact that the high-end brake manufacturers are now jumping on the black matt bandwagon with two models with the idea of sustainability.
In the past, there was always one problem: what to do with technically flawless but cosmetically unsuccessful individual parts? Even a brake with visual flaws works perfectly. The financial and time expenditure during production is also the same as for a flawless brake.
No throwing away - no knock-down prices
"We pride ourselves on producing the highest quality brakes on the market. Because of our quality promise, very few of our customers will accept a product with visual defects, and a small discount wouldn't change that," explains Dag Freudenhammer, Marketing Manager at Trickstuff.
Selling below the price and questioning the company's own quality with a lot of scratchy-looking Trickstuff brakes was also not an option for the company and was bad advertising to boot.
"Throwing them away would be the quickest, easiest and most calculable option. But ecologically, the whole thing is a disaster, and it's also not compatible with our idea of sustainable and, above all, repairable products," continues Freudenhammer.
Throwing away an aluminum brake pump housing because it has colour differences or tiny scratches is a step too far for the Germans
. brake makers goes too far. This is because aluminium is obtained using processes that are not exactly harmless; the material spends half an hour in the milling machine, after which the part is elaborately anodized.
The tricky solution is to remove the defective anodized layer by blasting and anodize the component again, which creates the matt surface finish.
These stealth brakes are then available
The matt black parts are produced as soon as enough material has accumulated. In the same way, they are only fitted when no other brakes can be assembled. Once several brakes have been assembled ready for dispatch, all end customers who have ordered their brakes directly from Trickstuff will be informed when the special edition will be
will be put online. As there are only a limited number of sets available, the law of first come, first served applies.
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Note: This content has been automatically translated from German. Please report any incorrect translations.