Tudor becomes part of the Swiss Cycling family, BMW stays on board | Ride MTB

Tudor becomes part of the Swiss Cycling family, BMW stays on board

Tudor wird Swiss Cycling Partner


The watch manufacturer Tudor becomes "Official Timing Partner" of Swiss Cycling. In the area of partnerships, Swiss Cycling has good news to report just two months after ÖKK became a Main Partner. The national cycling association and watch manufacturer Tudor SA have agreed a three-year partnership. The almost 100-year-old company based in Geneva will become Swiss Cycling's "Official Timing Partner" from January.

 

This is not Tudor SA's only involvement in cycling: last spring, the Tudor Pro Cycling Team, which has held a UCI ProTeam license since the beginning of 2023, was introduced, followed in autumn by a development team that is primarily active at national level. The teams are led by Fabian Cancellara, and eight Swiss Cycling squad athletes have found a home in the professional team.

"Tudor is committed to promoting Swiss cycling in the long term. Their professional team is not just a Swiss team on paper. The collaboration with us shows that Tudor has recognized the high relevance of the base and structures. What's more, the Tudor athletes pedal on bikes from our co-partner BMC. In a way, this is the icing on the cake of this partnership," says Swiss Cycling Managing Director Thomas Peter.

The successful partnership with BMW (Schweiz) AG will be continued

The partnership with BMW (Schweiz) AG has been extended by one year. Swiss Cycling has been on the road with the vehicles from Munich for five years now; the partnership with BMW (Schweiz) AG emerged from the cooperation with the official BMW representative HP Schmid AG launched in 2018 at the end of 2020.

When you think of cycling, you think of two wheels. But mobility on four wheels is also of fundamental importance to the cycling association. "Thanks to the BMW Switzerland fleet, we have the certainty of being able to bring our athletes to the competitions in comfort, reliability and safety and to accompany them during the competitions. We are delighted to continue this long-term, successful partnership," says Thomas Peter.


Note: This content has been automatically translated from German. Please report any incorrect translations.