In the completely remodeled presentation area, the bike touring and everyday specialist Fateba now offers a large selection of Vaude accessories, bags and clothing for him and her. The entire interior was coordinated with Vaude's corporate design and created together with a Vaude shopfitting specialist.

According to Thomas Morand, Managing Director of Uvex, the Swiss distributor of the Vaude bicycle range, the shop-in-shop at Fateba is just the first step. Over the next few years, further Vaude shop-in-shops are to be set up at selected locations. In doing so, Uvex can draw on Vaude's wealth of experience. The outdoor and bikewear tailor is already working with several retailers on the German domestic market using the same concept.www.vaude.com
www.fateba.ch