We are out! Ride ends kiosk sales | Ride MTB

We are out! Ride ends kiosk sales

Magazinauslage am Kiosk

Photo: Shutterstock

With the start of the 2023 season, Ride is ending its kiosk sales after more than twenty years. The reasons for this are aspects of sustainability and declining sales via this sales channel.

For over twenty years, every issue of Ride has been available at newsstands. This era has now come to an end; regular issues of Ride are only available by subscription or in the webshop. Sales figures via newsagents have been declining for years for most magazines, and Ride is no exception. While people used to run to the newsstands for new publications, the social trend has developed in a different direction. This is also reflected in the magazine shelves of newsagents, which are shrinking and even disappearing completely. The focus is on cell phone accessories, convenience food and cigarettes. This trend will become even more pronounced and further marginalize this hitherto elementary media sales channel. Against this backdrop, Ride is drawing the logical conclusions and withdrawing from this segment.

Half for the waste paper

Another reason for the withdrawal is the high return rate. For years, the sales volume at newsstands has been 40 to 50 percent of the delivered volume. The unsold copies go straight into the waste paper. Ride considers it to be ecological nonsense to have to dispose of half of a production volume on demand. Especially as there is currently a paper shortage. This is another reason why Ride no longer supplies this channel.


Note: This content has been automatically translated from German. Please report any incorrect translations.