Welcome to "JolandaLand": Neff and Buff present new film series
The new documentary series "JolandaLand" gives viewers a unique insight into Jolanda's life, both on and off the bike. Entertaining, personal and refreshing, the new film series shows in short episodes how Jolanda trains, copes with her everyday life in America and Switzerland, travels with her friends, and of course the racing action in the Mountain Bike World Cup is not neglected either.
The new film series is being produced by Steel City Media. The British company with headquarters in Sheffield is not an unknown name in the bike scene. Joe Bowman, founder of Steel City Media, has been producing videos in the Mountain Bike World Cup for years. With the legendary film series "This is Peaty", Steel City Media documented the life of downhill world champion Steve Peat. The mountain bike film "Gamble" is another example of their productions. Neff is also delighted to present "JolandaLand", the latest project from Joe and his team.
Due to the global crisis surrounding Covid-19, not only has the Cross-Country World Cup in Nove Mesto been postponed, but the Olympic Games in Tokyo have also been postponed by a year. Numerous question marks hover over the entire course of the 2020 season.
Nevertheless, there is a lot to tell. The first episode of the film series starts with a jump back to December 2019, showing viewers never-before-seen footage of Jolanda's fateful crash and the beginning of her long recovery.
In a much more light-hearted and relaxed atmosphere, the episode then delves into Jolanda's first season aboard Trek Factory Racing XC and the highs and lows of her competitions in 2019. The purchase of her first bike becomes an adventure, the scooter training with her boyfriend Luca Shaw in North Carolina is followed up close - do we even accompany her to the shops now?
The film series is realized in collaboration with Original BUFF®, a leading global manufacturer of head and neckwear for the outdoor and active lifestyle sector with a presence in over 70 countries, and additional support from Trek Bicycles. Headquartered in Igualada near Barcelona, Spain, BUFF® has been heavily impacted by the coronavirus. "Now seems like the perfect time to show off the project we've been working on for months," says Sergi Muñoz, Sports Marketing Coordinator at Original BUFF®.
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