In the 90s, Endura was one of the first to bring mountain bike baggy shorts onto the market. The company quickly built up a reputation for producing durable clothing for both professional and amateur bikers. With the short film full of familiar faces, Endura once again celebrates the success of the baggy short, or as Endura say: "Nobody does baggy shorts as well as we do."

Just in time for the start of the 2020 outdoor sports season, the American cult brand Ride 100% is launching its 2020 eyewear collection. The eyewear is designed in California and manufactured in Europe. From the frameless Hypercraft with carbon frame, to the Racetrap with impact- and break-resistant polycarbonate, to the Speedcraft XS for narrow heads, there is something for everyone.

The company 7Mesh is known for the finest cycling threads. Now the Canadians are launching new, stylish but simple shirts such as the Optic ¾. The Optic shirt is a lightweight, technical mountain bike shirt, made for brisk trail riding. The hydrophobic fabric keeps the skin dry and protected from harmful UV rays thanks to sun protection factor 40+.

The US sock specialist Stance guarantees hole-free socks in future. Thanks to the new Infiknit™ technology, the brand is offering a lifetime guarantee on all bike and selected lifestyle models. This is made possible by a special nylon-based fiber technology that promises more robustness while maintaining the same level of comfort.

In summer 2020, Sweet Protection is continuing to focus on the eyewear segment and is launching completely new performance sunglasses with the revolutionary RIG™ lens technology in the form of the Ronin and Ronin Max. These have been specially developed for high-intensity sports activities and ensure that athletes can see every detail while riding, even in difficult lighting conditions. At less than 35 grams, the glasses are also ultra-lightweight.

With the Forefront 2, Session and Convoy, Smith presents its new helmet collection. Suitable for everything from all-mountain to gravel, the three helmets offer maximum safety and performance features, such as the MIPS multi-directional impact protection system, the AirEvac™ ventilation system and the adjustable VaporFit™ technology for a perfect fit.