Today, the pictures would probably go viral. It is no longer possible to determine how far the photos of the bikers in the St. Moritz bobsleigh channel got in the mid-nineties. The spirit of optimism is palpable. Some had probably really hoped that this would become a new sport. After all, the event was held from 1991 to 1995. Then the organizer no longer received a&nbsppermit.

And he was none other than Bob Sticha - the inventor who played a major role in the development of the suspension fork and disc brakes for mountain bikes. Years later, he revealed to Bike magazine that he was actually mainly interested in promoting his suspension fork and disc brake combo.

And if someone was afraid of not attracting enough attention with their bike event, there was only one thing to do: hire Beat Breu as a rider. Whether it was the Radquer, which was in decline at the time, or track races that only interested insiders - when Breu was at the start, the rows of spectators were packed. It's quite possible that it took the Tour de France hero from eastern Switzerland to call Swiss television to the course.

The rest of the story is told in the video, which SRF offers as an archive gem.