The Union Cycliste Internationale (UCI) and Warner Bros. Discovery (WBD) Sports announce that Whoop, the human performance company, will serve as title sponsor of the UCI Mountain Bike World Series for the next three seasons. The renaming of the series to the Whoop UCI Mountain Bike World Series represents an extension of the partnership that began in 2023. Whoop Live, for example, enabled the presentation of athletes' heart rate data during Warner Bros. Discovery's on-screen coverage, adding value to the series' live content: the data enhanced the teams' in-studio race commentary, analysis and narration, allowing viewers to better connect with the sport and its riders by gaining a deeper understanding of what it takes to ride at an elite level.