With Schurter and more power: Familia relaunches Müesli
The foundations for Familia Champion's success were laid in 1979 with the launch of the first sports muesli. After more than 40 years, the company is now continuing the success story of these müesli with a new variety and a redesign of the Champion Crisp line.
The Familia Champion sports muesli was developed together with athletes and sports scientists and geared towards the needs of performance-oriented amateur athletes with a focus on endurance sports, where a high-protein diet has become established.
In the sports sector, a high protein content is often associated with the idea of building muscle. However, current findings show that proteins are also relevant in endurance sports. The new "Familia Champion High Protein" variety contains a high protein content consisting of plant and milk proteins and helps to maintain and build muscle. Familia's new product is also characterized by the addition of magnesium, zinc and a sugar reduction of 30 percent.
In the coming weeks, the existing Champion Crisp crunchy muesli will also be given a new, sportier look. Olympic champion Nino Schurter will be featured as the new brand ambassador on the packaging and in Familia's communication materials.
At the same time, the product name will be changed to Champion Energy Plus. The name reflects what the product has stood for over the years: extra energy thanks to magnesium, zinc, vitamins and guarana, according to bio-familia.
Note: This content has been automatically translated from German. Please report any incorrect translations.