The Woom Wow is woom's first self-balancing balance bike for babies and toddlers aged nine months and over - made in Europe. From the first little seesaws to the first real attempts at riding, the innovative balance bike accompanies the very youngest children safely and playfully on their cycling adventures.

In order to bring this joy of movement directly to the children, CEO Bernd Hake and the woom team handed over several Woom Wow balance bikes and READY children's helmets to Wiener Kinderfreunde in the presence of Daniel Bohmann, Managing Director of Wiener Kinderfreunde. The Schartlgasse kindergarten is one of a total of 155 kindergartens run by Wiener Kinderfreunde and is now a few adventures on two wheels richer.

The Woom Wow balance bikes were barely ready when the little speedsters were already on their way: with shining eyes, laughing and full of energy. It is precisely these moments that show what drives woom: Giving children the joy of cycling right from the start.

"It's great to see how quickly children gain confidence when they try out a safe and intuitive product like the Woom Wow," says Woom CEO Bernd Hake. And Hake continues: "Our mission is to promote the joy of movement from the very beginning. The Vienna Children's Friends, who look after 12,000 children in their kindergartens, support us in this in an excellent way."

Daniel Bohmann, Managing Director of the Vienna Children's Friends, adds: "The kids intuitively get on the Woom Wow and off they go. It's a fun way to awaken the joy of movement and develop motor skills. We are delighted about this great, additional movement and mobility offer for the very youngest children in our kindergartens."

Another highlight: As part of the cooperation, woom is supporting this year's Kinderfreunde musical at Vienna's Raimund Theater, "Die drei Stanisläuse" by Vera Ferra-Mikura. The annual Kinderfreunde musical is a free cultural event for children who rarely have access to theater experiences. Under the motto "All children all opportunities", woom is committed to equal opportunities and cultural participation.

woom.com/wow