World's first Stevens concept store opens in Zurich

The specialist retailer Adrian Blechschmidt is launching a concept store in Zurich that focuses entirely on Stevens bikes. This is a first for the Hamburg-based bicycle manufacturer, which has not previously relied on mono stores. The opening will take place on December 15.

Adrian Blechschmidt, Managing Director of the Adliswil-based specialist bike store Velo-Ueli, is currently using the Sixday Nights in Zurich's Hallenstadion to publicize the new sales outlet. On around one hundred square meters at Sihlfeldstrasse 57 in Zurich, a shop is being built where customers can experience Stevens racing bikes, mountain bikes and everyday bikes.

"We independently developed the store interior, which is aligned with Stevens' corporate identity, and thus broke new ground. We were in close contact with Stevens in Germany and with the Swiss importer TdS in Kreuzlingen," Blechschmidt told Ride. Willy Baumgartner, who works as a sales representative at TdS Rad AG, is also delighted with the innovative spirit of the Stevens dealer: "This concept store will certainly provide impetus for the development of sales concepts at Stevens."

Blechschmidt has already been able to hire a mechanic for the new store, but is currently still looking for a sales specialist. The doors of the Stevens Cycling Store Zurich will open on December 15 from 09:00.

www.stevenscycling.ch
www.velo-ueli.ch