Bike media pioneer Zapata "Zap" Espinoza is now in the service of Trek. The bike manufacturer has integrated him into the company as brand manager. Espinoza is one of the most colorful figures in the US bike media scene. His last job was at "Mountain Bike Magazine", but after just four issues he was back on the road. Now Zap is moving from the media to the production environment and will have a say in website, catalog production and media relations at Trek.