Zimtstern provides the recipe for a versatile winter | Ride MTB

Zimtstern provides the recipe for a versatile winter

A new type of consumer, changeable winter weather and a pandemic-influenced environment have shaken up the market for winter sports clothing. Fashionable, functional versatility is in demand and the Zimtstern brand has developed a recipe for this with new ingredients.

The fact that winter is often late in unfolding its white splendor alone means that people are riding their mountain bikes for longer. And even when there is snow, you can still have a lot of fun, especially with the new e-mountainbikes, so that people are now out and about in nature in winter in very different ways. The spectrum ranges from walking/hiking, mountain biking, cross-country skiing, sledging and snowshoeing to ski touring and snowboarding, and is sometimes even practiced by the same person depending on the conditions.

Winter, of course, brings with it special demands on clothing, whether you are skiing down or up the mountain, snowboarding through the powder or cruising through the city or forests on a bike. The balancing act between weather protection, thermal regulation, light weight and agility for all winter outdoor sports is the big challenge for every outfit.

Zimtstern CEO Sönke Voss explains: "We have combined and processed the best, sustainable materials in the design of our X-Mountain Flow line in such a way that they perform outstandingly well and are comfortable for various winter activities. One for all, so to speak... and somehow more sustainable for that reason alone."

Zimtstern has now delivered the new X-Mountain Flow line for this winter, offering fashionable, functional versatility with products that cover a wide range of uses from mountain biking to ski touring. Next year's winter collection 22/23 will also be prepared according to the new Zimtstern recipe, which will then be even deeper and wider. Co-Managing Director Hans Allmendinger draws a comparison with the cinnamon stars from the oven: "The best ingredients that are safe for people and the environment and are processed with the highest quality, a special design with an exotic spicy note and an Alpine origin... but above all 'Made for Friends'."

zimtstern.com


Note: This content has been automatically translated from German. Please report any incorrect translations.