2000 square meters of exhibition space, almost three hundred bikes from Trek, Diamant and Electra for the 2019 model year and the new Bontrager range: these are the key figures for Trek World 2019. The event is a B2B platform aimed exclusively at specialist retailers - and this is the seventh time they have accepted the invitation to the Ulm venue. Around 900 people from 500 specialist stores from Switzerland, Germany and Austria will attend one of the one-day, two-day and three-day camps in the city on the Danube to find out about the latest products and define their orders for the coming model year.

"But Trek World is more than just an order fair. Here, our dealers also have the opportunity to meet the people behind the brand, ambassadors and athletes in a relaxed atmosphere and also to experience and test ride the latest bikes from the test fleet on guided tours," says Fabienne Gilliéron, Communication Manager at Trek. Gilliéron goes on to explain that dealers will benefit from numerous service offers and advice. These include merchandise management systems, marketing workshops and an exhibition on store fittings. Retailers will also receive support on the topic of digitalization, for example a cooperation partner for web solutions will be on site.

To ensure that this does not come across as too sober, the Trek managers also provide entertainment. Trek World is flanked by a supporting program with live bands, interviews and autograph sessions with celebrities such as team rider John Degenkolb, racing bike icon Fabian Cancellara, gravity girl Kathi Kuypers and enduro king René Wildhaber.

Harald Schmiedel, Managing Director of Trek Fahrrad GmbH, was very satisfied with this year's event: "As in previous years, the atmosphere at Trek World was consistently positive. The incoming orders are confirmation that we are still on the right track with this format, together with our products and our services for dealers."