Flat rates are now old hat; the trend started in the catering industry with all-you-can-eat offers. But overnight stays à discrétion? What has long been part of everyday life in the streaming world still causes amazement in the hotel industry. Daniel Renggli, founder and CEO of Swiss Revier Hotels, has turned it into a business model. After his experiment last winter, he is now tightening the screw - and introducing three sleep flat rates.

• Pay 1111 francs and you can stay at a Revier hotel as often as you like throughout the winter season.
• For 1999 francs, the entire Revier world is open to you - six hotels in Switzerland and Austria.
• And the premium offer for 3333 francs turns sleep into an annual flat rate: unlimited stays in all hotels, twelve months a year.

What sounds like a PR stunt is actually an experiment with economic substance. Renggli wants to break away from the classic occupancy logic of the hotel industry - away from seasonal peaks and towards predictable revenues and new types of guests. Renggli is regarded as a lateral entrant who interprets the hospitality industry in his own way. Instead of romanticism, he focuses on efficiency, technology and clear processes. The Revier hotels operate according to the principle: as much automation as possible, as much personal contact as necessary. "I want to use the digital assistant where the human factor does not suffer as a result," he says.

Renggli's entrepreneurial courage is based on solid foundations. The Fortimo Group, a real estate developer from Eastern Switzerland, holds a majority stake in the Revier Hospitality Group and is generously financing its growth. Since 2017 - including the hotel in Dubai - around CHF 150 million has already flowed into the brand. The expansion course is clearly mapped out: Five new locations will be added to the existing seven establishments over the next few years - including in Kirchberg/Kitzbühel (2027), Schaffhausen (2028), Laax (2028), Grindelwald (2029) and Engelberg (2030).

Originally launched as an Alpine budget brand, Revier is now also opening up to other locations. City hotels in Zurich or Lucerne are conceivable, as are locations in Munich or Innsbruck. In the medium term, Renggli is even drawn to the sea - Italy and the Mediterranean are on his longlist. The design remains constant: compact, functional, stylish.

Further information on Revier Hotels:

• revierhotels.com
• ride-mtb.com/hotel/revier-mountain-lodge