Amsler presents: FELT | Ride MTB

Amsler presents: FELT

In Germany, the FELT brand has long since made a name for itself for freshly designed, sharply calculated bikes and BMX bikes, not to mention the strong BMX show team around Salto man Timo Pritzel. From September 2002, the north-eastern Swiss importer Amsler & Co. AG wants to help the brand make a breakthrough in Switzerland too.

At the 2-Rad trade fair in Zurich, Amsler Managing Director Stefan Bührer and the newly appointed Focus Sales Manager Peter Züst hinted that the brand range of Amsler & Co. AG would probably change as a result of the turbulence at Derby Europe. And at the beginning of May, there was no joy in Feuerthalen when Derby Europe's ability to deliver became an issue.

Now the matter is becoming more concrete: From September 2002, Amsler will include the FELT Bicycles brand in its range. Because Amsler is also announcing the end of the three-year distribution partnership with Derby Europe, the new brand will probably be introduced at the expense of the Derby brands Focus and Müsing.


Note: This content has been automatically translated from German. Please report any incorrect translations.