Another new Graubünden commercial

The timing for the launch of the next advertising spot for Graubünden seems macabre. Just as a mountain biker has a fatal accident in Val d'Uina, Graubünden's new bike commercial is published. In it, talking ibexes ironically make fun of mountain bikers' lack of riding technique and falls.

In their latest commercial, the ibexes Gian and Giachen joke about a mountain biker who gets scared of a jump, loses control of his bike, crashes and tumbles down a slope. The ibexes call the mishap the "Schanzendrop" and put the canton of Graubünden in a good light with a lot of humor and a wink. If only the timing of the commercial had been luckier.