Service, sales and development remain unchanged - but since August 1, almost nothing else has been the same at the Swiss bike manufacturer formerly known as Canyon.swiss. With a name change and extensive rebranding, the company is clearly differentiating itself from the German direct supplier with the same name Canyon and opening up to new digital sales channels. Lizard Sport AG, based in Pieterlen, announced: "In order to optimally position specialist retailers and Lizard Sport AG for the future, we are renaming the Canyon.swiss brand to Cylan as of August 1. The name change is intended to strengthen the unique selling point of our brand in order to avoid confusion with Canyon Germany in the future," announced Jürg Schoch, CEO at Lizard Sport, and Yves Ghison, Sales Manager at Lizard Sport. At the same time, Cylan is opening up new distribution channels. Since August 1, a click & collect system has been introduced, allowing customers to simply order bikes online and collect them from the specialist store.

"Arrived. Arrivée. Arrivati."

At the same time, direct mail order company Canyon is back in Switzerland. Due to the trademark rights of Lizard Sport AG for Canyon in Switzerland, Canyon Germany had to take a detour: Canyon Germany has offered its bikes for Switzerland under the "Pure Cycling" label since September 1, 2010. Swiss customers had their own webshop at purecycling.ch. The bikes for Switzerland were not labeled with Canyon, but with the model name, which for Canyon meant largely in-house and costly production for the Swiss market. Since November 26, 2018, Canyon Germany had stopped this distribution solution for Switzerland. After the short break in this country, Canyon is now back at full throttle in Switzerland.

The market launch in Switzerland for Canyon is under the motto "Arrived. Arrivée. Arrivati." In addition to direct digital access to all models (excluding kids) from the road bike, mountain bike, triathlon, urban, fitness and e-bike experience worlds, Canyon will also be represented at the Verbier E-Bike Festival from August 15 to 18 to coincide with the market launch.

Increased presence on site

Only a short time later, Canyon will be offering all interested bike fans a special "opening" special on the weekend of 31 August/1 September in the Zurich area with a large test fleet, extensive advice and organized road and mountain bike rides. A special discount of 10% applies to all orders from Switzerland during the first six weeks from August 15 to September 30 (excluding outlet bikes and bikes from the 2020 model year).

And: Canyon CEO and owner Roman Arnold gives an insight into the plans for Switzerland in an exclusive interview with Ride.

cylan.ch

canyon.com