Bold relies on the Internet - and reality | Ride MTB

Bold relies on the Internet - and reality

Bold Cycles recently translated its online configurator into reality in Lengnau. The new showroom was opened in the company building, which used to be a watch factory, to show visitors all the possibilities in real life that the online configurator has long offered them.

This is where things get dangerous: two walls in the new showroom are adorned with all the elegant carbon frame variations of the LinkinTrail Classic and the Long Travel version. The credit card trembles and the last doubts about buying from the innovative bike manufacturer disappear like the last snow in the spring sun.

Customers can choose from three different color variants plus the limited editions. Always on board is the in-house developed Internal Suspension Technology, which allows the shock absorber to be placed inside the frame, creating an extremely stiff and sensitive design.

The attachments also show what is possible: In addition to the 1x11 and 1x12 variants from Sram, the range also includes the latest electronic shifting systems from Shimano. A visit to the small but exquisite manufactory is doubly worthwhile if you take a test ride in the Jura mountains that start behind the company building.

The Bold Crew's home trails last between one and three hours, depending on the route chosen, and offer varied terrain. Just the right thing to put the unique trail bikes through their paces. If you're not out in nature, you can linger in the showroom lounge and browse through the latest bike magazines or simply enjoy a coffee.

The showroom is open Monday to Friday from 08:00-18:00 and on Saturday mornings from 09:00-13:00. The Bold makers offer further appointments by appointment.

www.boldcycles.com


Note: This content has been automatically translated from German. Please report any incorrect translations.