The newly founded joint venture will operate under the name Magura Bosch Parts & Services GmbH & Co KG. The merger is subject to the approval of the relevant competition authorities. The parties have agreed not to disclose financial details. "It is an important part of Bosch eBike Systems' business model to offer bicycle retailers excellent service. With Magura Bike Parts, we have already had an important partner at our side in recent years. The joint venture is now the next step in strategically strengthening and expanding our service offering for the main eBike markets in Europe in the long term," says Armin Harttig, Head of Sales and Service at Bosch eBike Systems.

"The joint venture is the logical continuation of our long-standing collaboration with Bosch eBike Systems. We can now make even better use of synergies for the growth markets of bicycles and eBikes, not only to meet current and future market requirements, but also to drive innovation and further expand and develop our existing service business in the long term," says Fabian Auch, partner at Magura.