Cannondale goes premium

Cannondale High End Lab71

Some customers read a price list from top to bottom. This means that only the most expensive versions are considered. Because they only want the best possible material. Because the price doesn't matter. Or because you want to fulfill a dream. Cannondale now wants to make dreams in bike form possible: With the Lab71 label.

Founded in 1971, the bicycle manufacturer already has a high-price image - and is now on the way to strengthening this image even further: The division called Lab71, which is entirely dedicated to high-end products, is rolling onto the starting line. Unfortunately, the prologue is not a mountain bike. The first product under the new label is a road bike, the Supersix Evo. The aim is to combine the maxims of lightweight construction, design and function.

cannondale.com