Claude Balsiger takes over ride management

The mountain bike magazine Ride is getting a new editor-in-chief for the 2013 season. Claude Balsiger is taking over the editorial leadership, replacing Pascal Hänggi, who is moving into the bike industry. Balsiger is no stranger to the mountain bike scene. In 2011, he improved the world altitude record and reached an altitude of 6175 meters above sea level while riding in the Himalayas.

Balsiger has already been working for Ride as a freelance author for some time. He studied media and communication science at the University of Fribourg and is taking over as editor-in-chief of Ride with immediate effect. "For me, Claude Balsiger is the guarantee that Ride will be able to maintain its high level of quality, if not even improve it", comments Ride publisher Thomas Giger on Balsiger's appointment and confirms that continuity is the aim for 2013. For the printed edition, the editorial concept, the four-issue frequency and the advertising rates remain unchanged. The Ride.ch website, which is already very popular today, will be given significantly more weight. "We will incorporate new content and functions into the website and give it an even greater service character," explains Giger. These projects should be implemented by the start of the season in spring 2013.

The most important key figures for Ride:

Ride print magazine
Circulation: 16,000 copies
Current number of subscribers: 3,337
Publication dates 2013: March, May, July, September
Page price advertisements: CHF 2650.00

Ride online magazine
Visitors per month: 51,500
Page views per month: 145,000
Newsletter subscribers: 2499
Banner price per month: CHF 550.00