Conflict of interest with Troy Lee Designs clothing | Ride MTB

Conflict of interest with Troy Lee Designs clothing

After more than 20 years, Troy Lee Designs is leaving the portfolio of Intercycle, the Swiss heavyweight for the distribution of bicycles and accessories. The reason given is a conflict of interest with the company's own clothing brand.

Intercycle announces that it will continue to use its resources with its own iXS brand and further promote the marketing of its products in Switzerland and abroad. "iXS has made a name for itself worldwide in the various gravity sports, especially through the iXS Downhill Cup and the extensive athlete involvement over the past few years, which is why the conflict of interest with TLD has become ever greater," the company writes in a statement to specialist retailers and the trade press.

The US cult clothing manufacturer has already initiated a new distribution solution. The Basel-based company TST Trading is now responsible for the Swiss-wide marketing of Troy Lee Designs helmets, protectors and clothing.

www.intercycle.com
www.troyleedesigns.com
www.tst-trading.ch


Note: This content has been automatically translated from German. Please report any incorrect translations.