As Pinkbike reports, Scottish mountain bike manufacturer Deviate Cycles is in liquidation after significant delivery delays in 2025 put the company's financial situation under severe strain. Ten employees are affected.

Co-founder Ben Jones has decided to take over the brand rights as well as the website, stock and all intellectual property assets. His primary goal is to continue to reliably supply existing customers and dealers with spare parts and offer support. Although the formal warranty obligations will not be transferred to him, Jones emphasizes that he wants to help to the best of his ability if problems arise.

Jones has not yet decided what the long-term future holds for the brand - for the time being, his focus is on stabilizing and supporting the existing community.

deviatecycles.com