Evoc snaps up Tranzbag
Tranzbag is regarded as an innovator in the lightweight bike transport solutions segment and holds the world record for the lightest mass-produced road bike transport bag with its Tranzbag ROAD model. Founded 25 years ago by Bernese bike pioneer, media professional and management consultant Bendicht Luginbühl, the brand has once again succeeded in innovating with the recently launched, fully inflatable Tranzbag Air bike transport bag. Born in Bern, he is considered the inventor of the foldable, mass-produced bicycle transport bag.
Evoc wants to further expand the Tranzbag brand in parallel
Industry leader Evoc sees the first takeover in its company history as effective for both companies. Managing Director and co-owner Bernd Stucke says: "With the acquisition of Tranzbag, we will continue to expand our breadth and our market leadership in the bicycle transportation sector. Tranzbag has an impressive innovation pipeline. We at Evoc look forward to developing Tranzbag as a second brand in parallel in the future."
The owner of Tranzbag, who is now selling his company after 25 years, is thus arranging his succession: "Evoc is the leading company for high-quality, functional transportation solutions for cyclists. We are pursuing an equally innovative strategy with Tranzbag, which is why the takeover of Tranzbag by Evoc is by far the best and most pleasing solution for me".
The Munich-based company, which is positioned in the sports segment, is expanding its sphere of influence with the takeover of the Swiss brand. Tranzbag benefits from the efficient global distribution of the Munich-based company.
Managing Director and co-owner Holger Feist points to the resulting synergies in terms of innovation and production: "Bendicht Luginbühl will continue to support us as a consultant and co-developer. His Tranzbag products are shaping European bicycle transportation by public transport, by car and, with Tranzbag Air, now also by air. With this acquisition, we are strengthening our joint leading position in these segments."
Note: This content has been automatically translated from German. Please report any incorrect translations.