Nino Schurter puts it in a nutshell: "Openness and mutual understanding - if we bring that with us, we all have fun. And that's the goal, isn't it?" Yes, Nino, that's exactly it. Sounds simple. But it isn't always. Because on our trails, not only do tires collide with roots, but also opinions, values and needs.

Whether you're a hiker with a dog, a bike racer with a full face, an alpine farmer with a fence roller or a forester with binoculars - we all have our own rucksack with us. Packed full of experiences, expectations and convictions. And this is exactly where Fairtrail comes in: Instead of marching through the mountains with a raised index finger, the campaign brings people together - with understanding instead of rules.

Rules? Of course. But with sense, please!

Who wants bans that nobody understands? Nobody does. Not even us. Fairtrail does things differently: it's about relationships. Between people and nature. Between hiking trails and bike trails. Between guests and hosts. And that's exactly why it works. Because it doesn't preach dogmatically, but thinks together. Fairtrail motivates instead of lecturing. Like the helmet that you wear voluntarily at some point - not because it's compulsory, but because you've understood it.

Coexistence is not a matter of course. But it can be done.

Many guests experience the Swiss mountains for the first time - and are amazed at how harmonious things are here. One path, many users? Almost unthinkable in other countries. A reality here - and with a system. Because Fairtrail does more than just put up posters and hand out bells. It's not enough to print the code on the back of a hiking map. It's about infrastructure, advice and attitude. And yes, it's also about role models: Nino Schurter on the trail. The senior from the hiking club. The bike guide with local flair. Even the village store is part of it. Fairtrail is not an advertising poster. It's a learning process.

Whoever is out and about in Graubünden experiences an infrastructure that only exists on brochures elsewhere. Open, accessible, diverse. And that's exactly what we want to maintain - through respect and cooperation. In short: we all benefit. But only if we all join in.

Conclusion: Coexistence is not magic - it's an attitude

Fairtrail is more than just a campaign. It is a statement. A yes to "with each other" instead of "against each other". A step towards a future in which the question is not "Who has priority? How can we move forward together?

Further information on Fairtrail: graubuenden.ch/fairtrail