Fast and casual: Atherton siblings and Endura

That's quite a bunch: the exceptional talent Danny MacAskill is already at the start, as is bike mountaineer Harald Philipp - and now the Atherton trio. We're talking about the clothing label Endura, which has brought fast and experienced team riders on board with the English downhill siblings.

Whether YouTube sensation Danny MacAskill, British freeride legend Chris Smith, the two Italian enduro rockets Alex and Denny Lupato or the German bike mountaineer Harald Philipp - the Endura team riders are among the trendsetters in their disciplines. Brand Director Pamela Barclay says: "The riders from the Atherton Racing team fit perfectly into our Endura clan." The partnership between the Scottish clothing specialists and the English downhill siblings Atherton also means supporting the young guns in Team Atherton Racing. These are: Kade Edwards (18) and Charlie Hatton (19) as well as hopeful talents from the Atherton Academy, first and foremost 16-year-old Norwegian Mille Johnset.

"The topic of aerodynamics is currently buzzing in all types of racing. We want to use our development and manufacturing expertise to bring this topic to the start line in downhill racing too. We have wanted to work with the Athertons for a long time. Their success speaks for itself. Endura didn't have to think long about a partnership. After all, we already work with many world-class athletes in all cycling disciplines," Barclay continues.

The Athertons will also be present off the racetracks. Dan Atherton, who recently hosted the Red Bull Hardline, is involved in trail building. "Dan's bike park project called Dyfi has the potential to give tourism in Wales a real turbo boost," says Barclay about this commitment.

The Atherton Racing riders will compete in jerseys that have been handmade in Scotland and are based on Endura's popular MT500 print long sleeve jersey. The Athertons will also help the Livingston-based company launch an innovative race pant in Spring/Summer 2019. Endura's ever-growing collection of protective gear is also set to benefit from the input of the Atherton siblings & Co. Rachel, Gee, Kade and Charlie will start the 2018 season in clothing and protectors that everyone will be able to buy a year later. Their feedback is invaluable for the development process.

The Danny MacAskill-inspired "One Clan" collection, which hit the shelves at Christmas, was specially tailored for mountain bikers who love casual style both on and off the bike. Incidentally, Rachel and her boys have already asked if there will be more clothing in the One Clan look in the future...