Flyer battles massive headwinds | Ride MTB

Flyer battles massive headwinds

Flyer Uproc Evox 9.50

The party is over, now comes the hangover: after excellent sales in 2020, followed by turbulence due to procurement problems, now comes the deep crisis: Flyer is set to lay off a quarter of its workforce.

 

According to the Berner Zeitung, the e-bike pioneer Flyer is facing mass redundancies, with 80 of the 300 or so jobs affected. The Flyer makers announced here that sales and orders have halved within two years.

In general, the bike industry is struggling with high stock levels - it's not just manufacturers who have excess stock, but also specialist retailers. This large supply of goods is being met with subdued consumer sentiment. High energy prices and inflation continue to ensure that the buying mood remains at a low level.

Flyer has been owned by the German purchasing cooperative ZEG since 2017 and is very export-oriented, with around 75% of production going abroad. The important German sales market is currently weakening. High inflation, high energy prices and the marked economic downturn are having a particularly negative impact on the consumer climate in Germany.

As the Berner Zeitung reports, the redundancies are not yet a done deal. A so-called consultation process will be initiated, in which employees will be given the opportunity to propose alternative solutions to the job cuts.

flyer-bikes.com


Note: This content has been automatically translated from German. Please report any incorrect translations.