E-bike pioneer Flyer is strategically repositioning itself. Despite a challenging market environment, the company achieved its sales targets in the past fiscal year and is now pushing ahead with a comprehensive realignment. The departure from its current headquarters in Huttwil is also likely to be in the pipeline.

The jury of the Design & Innovations Awards 2025 confirms: "On the trail, the Flyer Uproc SL:X impresses with its light and lively handling thanks to the progressive suspension. Especially on flowing trails, it offers maximum riding fun and puts a big grin on your face."

150 employees lose their jobs, the production facility in Huttwil closes: In November 2024, the German owner ZEG takes rigorous action at e-bike pioneer Flyer. It is now known: Flyer production is moving to the Kettler plant in Saarland. A core team and a Flyer spin-off will remain in Huttwil.

150 employees lose their jobs, the production facility in Huttwil closes: German owner ZEG is taking action at e-bike pioneer Flyer and relocating production abroad. But the lights are not going out completely: Development and product management are to remain at the current location.

It's actually quite simple: full throttle uphill, and a little faster downhill. That's the motto of Flyer's new electric enduro. Of course, the latest Bosch motor is also on board.

According to various media reports and announcements from parent company ZEG, Flyer is considering discontinuing production at its headquarters in Huttwil. The post-corona blues have already led to massive job cuts in 2023. Now the production of Flyer e-bikes could be moved abroad entirely.

With the full-suspension Goroc X, the e-bike pioneer presents a so-called crossover e-bike that can take on any adventure. It goes without saying that the bike is equipped with the powerful Performance Line CX motor from Bosch.

With the Goroc TR:X, Flyer wins the Design & Innovation Award 2024. The e-bike from the Swiss e-bike pioneer comes with Pinion E-Drive, the new drive system that accommodates a powerful motor and an electronic 12-speed gearbox in a single unit.

Demand was at a record high during the pandemic years. However, the market is now oversaturated, the economy in the key sales market of Germany is weak and inflation is high, consumer sentiment is poor and, as a result, demand for Flyer e-bikes has fallen. The company is responding with job cuts, with around 80 employees losing their jobs at the e-bike pioneer. The redundancies are to be implemented in as socially responsible a manner as possible.

Shooting an e-bike from Flyer at a reasonable price? The hunting season is definitely open at the electric development pioneer. The rental fleet and various used and discontinued models are available at a substantial discount until October 6.

Delivery and payment will then be made via a Flyer specialist dealer.

The party is over, now comes the hangover: after excellent sales in 2020, followed by turbulence due to procurement problems, now comes the deep crisis: Flyer is set to lay off a quarter of its workforce.

The recently launched EVO:X replaces the Uproc 6 and also ushers in a new era for Flyer. For the first time in the history of the Swiss e-bike pioneers, they are installing a Bosch motor in their mountain bikes. The new Uproc is based on the X model launched last year and is at home in the enduro segment.

Biketec GmbH develops technologies for e-bikes under the name FIT E-Bike System Integration. At Eurobike 2022, there will be a veritable showcase of what the latest version of the Fit app has to offer. For example, a retrofittable tire pressure monitoring system or a chat function for technical problems.

Two years ago, Flyer developed the Uproc from scratch and created a downhill-oriented E-Enduro with the Model 6. Now comes the Uproc X, the little brother designed as an all-mountain bike. The new Uproc is full of surprises and contrasts.

With the FLYER Uproc X e-mountainbike, FLYER wins the prestigious Design & Innovation Award 2022. The bike industry award is a seal of quality and benchmark for outstanding products. This is the second time in a row that FLYER has won the award in the e-mountainbike category with its new top model.

Test events are great for riding lots of different bikes. However, there is often little time to devote to a single model. This is different on the weekend of October 22-24 in Pontresina. E-mountainbikes from Flyer, Scott, Specialized and Husqvarna can be tested on extended, guided tours from the Hotel Palü.

The USA and Canada are still lagging behind Europe in terms of e-bike sales, which means good growth opportunities for suppliers. Flyer, the e-bike pioneer from Huttwil, now wants to take advantage of this. However, the fact that another manufacturer is already selling e-bikes under the Flyer brand name in the USA is unfortunate.

European travel insurance company ERV and e-bike manufacturer Flyer are jointly launching a new e-bike insurance package. The cover can be purchased directly when buying a new Flyer. There are two insurance solutions to choose from.

How serious is the situation regarding the availability of bikes? Andreas Kessler, CEO of Flyer, gives an insight into how e-bikes can be built in Switzerland in times of corona.

Biketec GmbH is a spin-off of the Swiss e-bike pioneer Flyer. And with "FIT E-Bike System Integration", Biketec combines electrical components from various well-known manufacturers into one system and offers intelligent and flexible solutions for e-bike manufacturers, specialist dealers and end customers. Or to put it another way: Flyer technology is not only available on Flyer bikes.

This definitely gets rid of Flyer's image of producing e-bikes for pensioners: the Uproc 6 is a genuine electric enduro bike with an elaborately constructed full carbon frame, potent 160 mm suspension and many technical refinements. The combination of 29-inch front and 27.5-inch rear wheels and the progressive geometry are further cornerstones. The bike has already impressed in Ride's first ride test.

For its 25th anniversary, Flyer is launching a new mountain bike model. And the right one. They are presenting a high-end enduro bike with downhill DNA. The new edition of the Uproc6 only has the name in common with its predecessor. Everything else is new and they are ushering in a new era of e-MTBs with this bike.

Until now, the bikes from e-bike pioneer Flyer were strongly represented at electric bike specialist m-way. But that is now changing. Flyer has announced that m-way - the chain of stores with 28 branches across Switzerland has had a new owner since September - will no longer be supplied at the end of the 2019 model year. When it comes to service for Flyer, everything will remain as usual at m-way.

Everyone in the cycling world knows the Flyer brand. Not necessarily the name Kurt Schär. But without Schär, Flyer would probably no longer exist today, and without Flyer perhaps no e-mountainbikes either.

Swiss television addressed the trend of e-mountain biking in the business program "Eco". The result is a worthwhile report that uses familiar clichés when it comes to tourism issues, but also provides interesting insights into production and tourism strategy.

In 1995, Kurt Schär launched the first pedelec for urban use on the market under the Flyer brand. Flyer was also one of the first suppliers of e-MTBs. Over the years, the Uproc model line has been repeatedly revised. Ride has designed the top model with the latest Panasonic motor.

With 75 Nm of torque, Bosch's Performance CX is the top dog when it comes to muscular drives for e-mountainbikes. But with the Uproc bikes from Flyer, the new Panasonic motor for the 2019 model year goes one better: the drive weighs just 2.9 kilos and pumps out 90 Nm of torque for plenty of forward motion on the trail.

Biketec, the manufacturer of Flyer e-bikes, is being taken over by the German bicycle purchasing cooperative ZEG, headquartered in Cologne. ZEG is an association of around 960 independent bicycle dealers and has a strong position in both sales and purchasing in the key German market.

Until now, Migros and bikes were a liaison that focused on affordable bikes. In 2017, the orange giant has three large stores with top brands - and this market change is causing emotions to run high in the Swiss bike industry. Flyer Sales Manager Christian Müller explains the advantages of the Migros sales channel in an interview.