The "Pedal to Zero™" initiative aims to motivate people to choose the bicycle as an alternative means of transportation. Each garment in PEARL iZUMi's new BikeStyle Spring 2022 collection will include a statistic indicating the distance traveled by bike instead of car to offset the garment's carbon footprint in manufacturing and transportation. The BikeStyle clothing line is not only suitable for everyday use, but also functional and versatile. A combination of streetwear, lifestyle and the technologies and features that characterize functional sportswear.

Like many outdoor and clothing brands, PEARL iZUMi uses the Higg Index, a joint sustainability concept of the Sustainable Apparel Coalition (SAC). The Higg Index can be used to evaluate the ecological and social impact of business processes. The new Higg Product Module 1.0 also makes it possible to determine the amount of carbon dioxide produced during the manufacture of an item of clothing. Based on the EPA (Environmental Protection Agency) estimate, it is possible to calculate how many kilometers must be covered by bicycle, for which the car is normally used, in order to bring the carbon dioxide content of each garment to "zero". The calculations are based on the fuel consumption of a car in the USA, which emits around 250 grams of CO2 per kilometer.

The Rove shorts, for example, cause the equivalent of 5.9 kg of CO2 during production and transportation. This means that just under 25 kilometers have to be covered by bike instead of by car for errands or the journey to work and the shorts' emissions are already offset.

"It is our social responsibility to use our business processes, products and commitment to use less oil to counteract the effects of climate change. We believe that the biggest opportunity to reduce our company's oil consumption is to inspire and empower people to ride their bikes instead of their cars," says Aaron Kutzer, responsible for Corporate Social Responsibility at PEARL iZUMi. "This initiative is a reminder that everything we buy has an impact on the environment, just as we do every day. We hope it will encourage people to ride their bikes whenever they can."

pearlizumi.com/pedaltozero