The well-known e-mountain bike pioneer Guido Tschugg has been riding for Hepha since January 2024. In contrast to his previous commitments in the e-mountainbike sector, he will be taking on a much stronger role on the development side for the first time, in addition to brand and product promotion.

Focus on bike and drive

"His years of experience as an athlete in international racing are invaluable to us," says Alex Thusbass, Managing Director at Hepha. "And that's why he will be supporting us as a technical advisor and test rider. This means that he will help set up special test programs and will be closely involved in the further development of our products." His feedback can be used to optimize the areas of kinematics, geometries and specifications in line with the target group. The in-house drive also opens up a new playing field in terms of tuning.

The new P100 has it all: up to 100 Newton meters of torque at just 2.8 kilograms. This makes it one of the most efficient motors on the market. Hepha also offers battery options of up to 804 watt hours and a 6A fast charger as well as numerous other smart features. The mid-motor is positioned at the upper end of the performance spectrum of the classic performance range. However, the light performance segment is also set to be covered with its own products in the near future.

Test Rider and Technical Advisor Guido Tschugg

"I am looking forward to the new challenge, especially because I will be taking on an active role in development for the first time. Optimizing E-MTBs in terms of performance is an incredibly exciting field with endless possibilities. The fact that we can also actively involve the drivetrain offers us endless options for bringing perfectly tuned products to the market. This is exactly what the ePerformance segment is all about - exploiting this potential is a real opportunity," says Guido Tschugg. In addition to standard products, there will also be special Guido Tschugg signature e-bikes and accessories. "Here I have a completely free hand to realize my ideas and visions." Visitors will get a first impression at Eurobike 2024.

Hepha Performance

Hepha is currently building up its development team specifically for the performance sector. There will also be collaborations with well-known names and partners from the industry. Over the years, e-mountain bike pioneer Alex Thusbass has built up a large international network. Over a decade ago, he turned on the motor and established the first successful e-mountainbike on the market with the XDURO.

In doing so, he paved the way for sporty e-bikes and triggered a unique mobility boom. "Guido and I know each other from our time together at Haibike, where we were instrumental in defining and establishing the term ePerformance. Even back then, we discussed a lot about the fact that the drive is a central starting point for development," explains Alex Thusbass. "For us, there is no better way to prove the performance of the bike and drive unit than in races in direct comparison to the competition."

E-mountainbikes from March

Just in time for the start of the collaboration with Guido, Hepha is launching new e-mountainbike models. In addition to the Mountain 7 hardtails, there will also be a carbon all-mountain with 150 millimetres of suspension travel and up to 100 Newton meters and an 804 watt-hour battery.

About Hepha

The name "Hepha" is an abbreviation of Hephaistos, the name of the Greek god of fire and craftsmanship. Hepha shares a common purpose with him: to improve life through technology and art. Unlike the other Olympian gods, who used only their divine power, Hephaestus used both technology and art to take control of his own destiny. The combination of high-tech and design is also the key for Hepha to inspire a growing community with contemporary mobility products. Development and the entire design process take place in Germany. Final assembly takes place at various production sites around the world, one of which is at the new plant in Maisach near Munich.

About Guido Tschugg

Guido Tschugg is one of Germany's best-known mountain bikers. His life has revolved around two-wheeled sports since 1997, and he turned professional in 2000. He was four-time German champion in dual slalom, six-time German champion and World Championship bronze medal winner in 4x, World Downhill Champion in the Masters and the only German to compete twice in the legendary Red Bull Rampage. And Guido was one of the first to recognize the great potential of e-mountain bikes. Since 2012, he has been using them regularly for training, and from 2015 he took off as a professional athlete in the field of ePerformance. Together with Hepha, he will embark on the next stage of his career as a test rider and technical advisor in 2024. When Guido isn't riding his own e-mountainbike, the Upper Bavarian takes care of young riders, builds new bike parks and trails or organizes his own bike events.

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