Fox buys Marzocchi - at least in part
Fox is buying assets or parts of the business from Marzocchi that have not yet been described in detail. As Fox describes it, the aim is to use its own engineering, procurement, marketing and sales expertise to help the once glamorous Italian brand back on its feet. Briefly described in a statement from Fox CEO Larry Enterline is that Marzocchi could be used to launch a suspension line that is priced below Fox's price point.
Since the spring of 2015, Marzocchi has repeatedly made the headlines. The suspension specialists exhibited at Eurobike 2015, while at the same time news made the rounds that Marzocchi owner Tenneco was closing the company. Marzocchi employees announced that they were looking for a buyer for the MTB division. This now seems to have been definitively found and Fox intends to announce further details of the acquisition at the beginning of November with the financial report for the third quarter of 2015.
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