Fox snaps up Race Face and Easton Cycling | Ride MTB

Fox snaps up Race Face and Easton Cycling

In 2011, Race Face managed to restart after insolvency and bankruptcy, followed by the purchase of Easton Cycling in spring 2014 - and now comes the big coup: Race Face and Easton Cycling become the property of suspension expert Fox, for around 30 million dollars.

"We are very excited about the acquisition of Race Face and Easton and look forward to having them join the Fox family," said Larry L. Enterline, Chief Executive Officer of Fox. "We believe that Fox and Race Face / Easton are a perfect fit and that we complement each other with our different high performance mountain bike product lines," said Chris Tutton, President of Race Face / Easton. Tutton also cites that with Fox's engineering and marketing support, Race Face and Easton can continue to evolve.

From bankruptcy to 30 million dollar purchase price
In March 2011, parts manufacturer Race Face, which had fallen into insolvency and bankruptcy, found a new investor and averted its downfall. In spring 2014, Tutton snapped up the wheel and component specialist Easton Cycling and agreed not to disclose the purchase price.

Fox has disclosed financial details of the deal: The US suspension expert will acquire Race Face / Easton in an asset purchase transaction for approximately $30,200,000. The transaction was financed with debt and includes a potential earn-out opportunity, up to a maximum of $17,400,000 over the next two fiscal years, contingent upon the achievement of certain performance-based financial targets. Fox expects Race Face / Easton to achieve high single-digit percentage revenue growth going forward.

www.eastoncycling.com
www.raceface.com
www.ridefox.com


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Note: This content has been automatically translated from German. Please report any incorrect translations.